AI Thinks You're Someone Else: Make Your Business Facts Match Everywhere It Checks

Picture this. Someone asks ChatGPT, "Is [your business] legit?" ChatGPT goes off and reads 30 pages about you.

Two of them are reviews of a totally different company with a name like yours.

That's not a made-up horror story. Kasra Dash watched it happen in his own test (Oct 27, 2026, at 0:00:00). Out of 30 pages ChatGPT read, 11 were review sites and the government company register, and 2 were about the wrong company.

Good news: this is fixable in an afternoon.

Quick words (one line each):

• Entity: how search engines and AI think of your business as one specific "thing" with facts attached.

• Business register: the government's official list of companies (in the US, your state's Secretary of State website).

• Entity number: the ID number the state gives your business when you register it.

• Directory: a site that lists businesses in one trade, like Clutch for agencies.

Why this matters

Kasra's point is simple: before AI recommends a business, it checks that the business is real and trustworthy. It reads review sites, directories and even the government register. If your name, facts and reviews are messy, AI gets confused or picks someone else.

In his test, ChatGPT opened the UK company register 5 times (0:09:38). Nobody checks that source. AI does.

Step 1: Write one "fact card"

One short file. Everyone who touches your listings uses it. Nothing else.

1. Exact business name (spelled the same way, every time).

2. One plain sentence: "We do X for Y in Z."

3. Registered legal name and entity number.

4. Registered address, plus your public address or service area.

5. Phone number.

6. One "what we are not" line. Kasra recommends this (0:05:39). Example: "We are not [similar-name company] in [other state]."

Step 2: Match the government register

Look your business up on your state's business register. In California, that's the Secretary of State business search.

Your fact card must match it exactly: name, number, address. Kasra's advice: make sure your name, number and registered address match the register exactly, and put them on your brand facts page (0:09:38).

Register out of date? Fix it at the register. Don't put wrong info on your site to match.

Step 3: Fix your own website

Kasra's first trust signal is making your identity clear (0:02:59-0:03:40):

• Homepage and About page: that one plain sentence about what you do and who you serve.

• Footer: business name and company number.

• Links to your real profiles, so AI can connect the dots.

• A brand facts page with the whole fact card. In his earlier video (Oct 20, 2026) he calls this your "single source of truth" (19:26-20:28).

Step 4: Fix every profile

Go down the list: Google Business Profile, Yelp, your trade's directory, review sites, LinkedIn, Facebook.

Same name. Same description. Same phone. Same address. Every single one.

Moved recently? Sterling Sky's case (Oct 21, 2026) had an old Yelp listing with bad reviews. They marked it closed and made a new listing for the new address (0:06:00). Two live listings for one business is how AI ends up confused.

Step 5: Get reviews somewhere ChatGPT reads

Here's a twist. Kasra says that across his last 30 checks, ChatGPT cited Google Business Profile pages zero times (0:03:42-0:04:20). But Amit Tiwari's numbers (Oct 26, 2026) had Google Business Profile at about 15% of Google's local AI Overview links.

Both are true. Google's AI reads Google's profiles. ChatGPT mostly doesn't.

So do both: keep your Google Business Profile for Google, and add 1-2 review sites ChatGPT reads (Kasra names Trustpilot, Clutch, G2, Capterra and DesignRush; pick what fits your trade).

Step 6: Ask AI who you are, then open every source

Kasra's free check (0:09:02):

1. Ask ChatGPT: "Is [business] legit?" and "Who is [business]?"

2. Open every source it lists.

3. For each one, write down: is it about us? Are the facts right?

4. Wrong company? Add your "what we are not" line and make sure every profile links back to your site.

5. Our own listing with wrong facts? Fix it today.

Run each question 2-3 times. AI answers change from run to run.

Step 7: Check again in 4-6 weeks

Same questions, same notes. Compare. Fewer wrong sources means it's working.

Do this today

1. Write your fact card: name, one-sentence description, entity number, address, phone, "what we are not."

2. Look yourself up on your state's business register and match it exactly.

3. Put the name and number in your website footer.

4. Fix the 3 profiles that matter most so they match the card word for word.

5. Ask ChatGPT "Is [business] legit?" and open every source it lists.

Related reading

• Build a brand facts page

• Check what AI says when people ask if you're legit

• Get reviews where AI looks

Sources

• Kasra Dash - Your SEO Is Invisible to ChatGPT (2026-10-27)

• Kasra Dash - I Ranked 32 AI Search Factors S to F (2026-10-20)

• Sterling Sky Inc - SEO Algorithm Updates Just Got Exposed by New Study (2026-10-21)

• Amit Tiwari (aFactor) - Inside Google AI Overviews: Who Gets Featured-and Why? (2026-10-26)

Don't worry if this seems like it's a pain in the ass for someone who doesn't build websites. That's because it is. The good news: just click the link below, pull the trigger, and we'll take care of the rest.