2022—2025

News

Fresh reads, sharp takes. Stories, ideas, and updates from our world.

Build a Brand Facts Page: The One Page Every AI Should Read About You

Stop letting AI guess who you are. Build one page that says it plainly, then back it up.

Is Your Site Locked Out of AI Search? The 7-Step Bot Access Check

You wrote the best page on the internet. If the bot can't get through the door, nobody reads it.

Is Your Business Legit? Check What AI Says Before Your Customers Do

A customer is asking ChatGPT if you're legit right now. Go read the answer before they do.

How to Find Every Site That Mentions Your Competitors and Skips You

Your competitors got invited to the party. Here's how to find every guest list you're missing from.

Google Reviews Aren't Enough: How to Get Reviews Where AI Actually Looks

200 Google reviews and ChatGPT still recommends the other guy. Here's where the reviews have to live.

How to Install claude-seo: A Free SEO and AI Search Audit Inside Claude Code

A free SEO audit tool with 22,974 GitHub stars (as of Oct 28, 2026) and zero monthly invoice. Here's the install, start to finish.

How to Install and Use geo-optimizer-skill: A Free AI Search Audit Tool

A free tool that grades your site for AI search, and also runs code on your computer. Install it the careful way.

Technical SEO for AI Search: What to Keep, Start and Stop Doing

SEO is dead again, apparently. Here's the keep, start and stop list from four expert videos.

How to Write a Page AI Can Quote (Without Writing a Novel)

AI skips the wall of text and grabs one clean chunk. Here's how to be that chunk.

The 150-Word Block at the Top of Your Page That AI Actually Reads

Your homepage opens with a slogan and zero information. Fix it with one short block at the top.

Stop Screenshotting ChatGPT: How to Actually Measure AI Search Traffic

A screenshot of ChatGPT saying your name is a selfie, not a report. Here's what to track instead.

How to Install squirrelscan: A Free Website Audit Tool You Run in One Command

A free audit tool that checks 300+ rules and hands you the fixes like a polite robot butler. Install it now.

Your Pricing Page Is Now an AI Search Page. Here's How to Build It Right

"Contact us for pricing" is a locked door with no doorbell. Here's how to build the page AI actually quotes.

Less Is More: Prune and Merge Pages to Clean Up Your Site for AI Search

Every site has a junk drawer, and the bots open it too. Time to clean house.

Your robots.txt Is Ignoring Half Your Rules: What Actually Works for AI Bots

That "No-AI: please" line in your robots.txt does nothing. Here's the short list of rules that count.

How to Get Your Business on the "Best Of" Lists AI Reads (Step by Step)

ChatGPT doesn't flip a coin for "best X." It reads the lists. Here's how to get on them.

How to Install ultimate-seo-geo: A Free SEO + AI Search Audit Report From GitHub

An agency charges real money for a PDF that says your meta description is too long. Make the report yourself, free.

How to Make Your PDFs Show Up in Google and AI Overviews (Without Regretting It)

That brochure_FINAL_v7_REAL.pdf from 2019 is AI reading material now. Make it worth reading.

Google's New Search Console Reports for AI and Images (Plus the Favicon Fix)

Google's new reports are great. The favicon bug is funnier. Both are in 6 steps.

Why YouTube Is Now an AI Search Channel (and 6 Steps to Use It)

YouTube stopped being the intern's job and became an SEO job. Here's how to use it in 6 steps.

Your AI SEO Prompts Write Garbage. Here's How to Build Skills That Don't

"Hey, build me a keyword research" gets you junk. Feed the AI your real playbook and it does 80-90% of the job.

Bought Cheap Backlinks and Got Smacked by a Google Update? Here's the Comeback Plan

Those cheap Fiverr links weren't a bargain. Here's how one business stopped chasing lost keywords and climbed back.

How to Install search-console-mcp: Ask AI Why Your Traffic Dropped (Free)

Stop exporting CSVs at midnight. Plug Google Search Console into your AI assistant and just ask what broke.

AI Thinks You're Someone Else: Make Your Business Facts Match Everywhere It Checks

ChatGPT checks if your business is real before it recommends you. If your name and facts are a mess, it mixes you up with a stranger.

How to Refresh Old Pages So AI Cites Them (Changing the Date Doesn't Count)

Your best page from two years ago is going stale. Here's how to wake it up for Google and AI without starting from scratch.

ChatGPT Gives Everyone a Different Answer. Here's How to Be the One It Recommends

Your 'AI ranking' screenshot is lying to you. The person asking sees something totally different.

Stop Panicking About 404 Errors: Google Says Which Ones to Fix (and Which to Ignore)

Search Console shows 312 'Not found' pages and your stomach drops. Breathe. Google just told us most of them don't matter.

How to Install geoptimize: A Free Pre-Launch Check for Every Page You Publish

You forgot the meta description again. Everyone does. This free tool catches it before Google does.

How to Install linkinator: Find Every Broken Link on Your Site in Minutes (Free)

Your site has dead links. You just haven't clicked them yet. This free tool clicks all of them for you.

The Quote Test: Find Copied Text on Your Site Before Google Does

If your product description lives on five other websites, Google has five reasons not to pick yours.

Google Isn't Cracking Down on AI. It's Cracking Down on Fake. Here's How to Stay Safe

AI can write your first draft. It can't be your author, your fact-checker, or the 'expert' you made up.

Fix Your Sitemap in 20 Minutes: What Google Actually Reads (and What It Ignores)

Google's own team spent 26 minutes on sitemaps. Here's the 20-minute version that actually changes something.

Guest Posts Are Back (for AI): How to Write Ones That Tell ChatGPT Who You Are

The old guest post chased a keyword link. The new one has one job: make AI repeat who you are.

How to Install agent-traffic-classifier: Count How Often ChatGPT and Other AI Bots Visit Your Site (Free)

Google Analytics shows you humans. Your server log shows you everyone. This free tool tells you which ones are AI.

How to Install siteprobe: Check Every Page in Your Sitemap in One Command (Free)

Your sitemap is a list of promises to Google. This free tool checks whether you're keeping them.

Your Rank Tracker Says You Tanked? Check Search Console Before You Panic

Ahrefs and Semrush are seeing a different Google than your customers. Here's how to find out what's real.

How to Install seo-audit: Rank Your SEO Problems by the Clicks They Cost You

Most audits hand you a wall of problems. This one ranks them by the clicks they actually cost you.

How to Install seo-monster: Free Schema Checks and an "Is This Quotable by AI?" Score

70 free tools, one install, and a brutally honest score for how quotable your page is.

Long, Specific Searches Convert 11x Better: How to Build 5 Pages Buyers Actually Find

Stop fighting for "web design." Start winning "website for a boat dealer in Newport Beach."

The 14-Point On-Page SEO Checklist to Run Before Any Page Goes Live

Fourteen yes-or-no questions. One real page failed most of them. Yours is next.

Publish Where AI Already Reads: LinkedIn, Medium, Reddit and the Rules That Keep You Out of Trouble

Stop only fighting the giant websites. Rent a little space on them, and play by their rules.

Query Fan-Out: Why Ranking #1 Isn't Enough for AI Answers (and the Free Way to Fix It)

AI doesn't run your search. It runs a pile of smaller ones you never see. Time to show up in those.

AI Shopping Is Here: Clean Up Your Product Data Before the Robots Skip You

The AI reads your product page with its eyes closed. Make sure it still knows what you sell.

Steal Like a Pro: Find Your Competitors' Keywords by Reading Their Pages (Free, No Tools)

Your competitors already wrote down the words they want to rank for. They put them on their website.

Flat Traffic, No Budget? Run Small SEO Tests First (the 30-Day Method From Ziff Davis)

Don't bet the whole site on a hunch. Bet three pages, wait a month, and let the numbers talk.

How to Install free-seo-mcp: Free Keyword Research Inside Claude (No Semrush Trial Needed)

Google, Bing and DuckDuckGo already know what people type. This tool just asks them for you.

How to Install SEOmator: The Free SEO Audit That Gives You a Score and a Fix List

One command, no account, no API key. Then it tells you exactly what's broken.

Google Says Keywords in URLs Barely Matter. Here's How to Write URLs That Actually Help

Stop stuffing your web addresses. It's 2026, and Google said so out loud.

Your "AI Visibility" Score Is a Guess: How to Report AI Search Numbers Honestly

Nobody publishes how often people ask ChatGPT anything. So stop putting made-up numbers in the headline.

AI Thinks You're Famous for the Coffee: Ask for Reviews at the Right Moment

When you ask decides what customers write, and what customers write is what AI repeats.

Pretty Isn't Enough: Build Your Website for AI Search Before You Design It

Questions first, structure second, design third. In that order.

How to Install LibreCrawl: The Free Website Crawler That Lists Every SEO Problem

A free, run-it-yourself crawler that checks every page of a site and hands you the to-do list.

How to Install vercel-seo-audit: See Your Site the Way Google and AI Bots Do

One command, no account. Built for Vercel and Next.js sites, works on any site.

The SEO Scoreboard Nobody Checks: Track Branded Searches in Search Console

One number, once a month. It tells you if everything else you're doing actually works.

Pull the Trigger.

It costs more if you don’t.

Pull the Trigger.

It costs more if you don’t.

Pull the Trigger.

It costs more if you don’t.