How to Install and Use geo-optimizer-skill: A Free AI Search Audit Tool
Tools
Step-by-step
Geo-optimizer-skill
Trigger Marketing
The Trigger team
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Somewhere on GitHub there is a free tool that will tell you how ready your site is for AI search. It will also happily run code on your computer. Let's keep the first part and be careful with the second.
Free tool, grown-up safety habits. That's the whole deal.
geo-optimizer-skill is a command-line tool (you type commands into a terminal). It checks whether a site is ready for AI search tools such as ChatGPT, Perplexity, Gemini, Claude and Google's AI. It looks at things like robots.txt rules for AI bots, schema and page structure, and gives you a score and a fix list.
Quick words (one line each):
Terminal: the text window where you type commands.
Python: the programming language this tool is written in.
Virtual environment: a private folder for one project's tools, so nothing spills into the rest of your computer.
Schema: extra code that labels facts on a page.
Step 1: Do a quick safety check (on any GitHub tool, always)
Before you install anything from GitHub, check these four things on the repo page:
Licence. geo-optimizer-skill uses MIT, which lets you use and change it. Keep the copyright notice if you reuse its code.
Last commit. This one was updated 2026-10-24, 11:59 PM Pacific. A dead project is a risk.
Stars. 1,202 (as of Oct 28, 2026). Stars aren't proof of safety, just a sign people use it.
Install scripts. If the install instructions say curl ... | bash, stop. That command downloads a script and runs it before you read it. The geo-seo-claude README shows exactly that, and our advice is to clone the repo, read install.sh, then run it. The Agentic-SEO-Skill README does it better: download the script, read it, then run it.
The route in this post uses pip, Python's standard installer, so it doesn't run the repo's install.sh. We only scanned that script; we didn't read it line by line. Our code scan of the command-line tool found no telemetry (no secret phone-home).
Step 2: Install it in its own virtual environment
In your terminal:
python -m venv geo-env
Activate it (Mac or Linux: source geo-env/bin/activate, Windows: geo-env\Scripts\activate), then run:
pip install geo-optimizer-skill
We installed it this way in a clean environment and it worked.
No install option: if you have uv, run it without installing anything:
uvx --from geo-optimizer-skill geo --help
Step 3: See what it can do
geo --help
You'll see commands including audit, access (how AI agents can reach a URL), schema, citations, llms, history and diff.
Step 4: Set the language to English
The tool's output language defaults to Italian. Put --lang en before the command name every time:
geo --lang en audit --url https://yoursite.com
Honest caveat (we hate this part too): we couldn't run a live audit --url in our test. The tool refused our test machine's network with "Unsafe URL: URL points to a non-public address." That is the tool's own safety check, and we didn't bypass it. Run it on your own computer, and if you hit the same message, treat it as the tool protecting you, not a bug in your site.
Point it only at sites you're allowed to check.
Step 5: Try the part we did test (a safe practice run)
This one runs offline on a saved HTML file, so you can practice without touching a live site:
geo --lang en schema --file page.html --analyze
We ran this on a local test page and got a schema report back. Save any page from your browser as page.html and try it.
Step 6: Read the results with your eyebrows up
Don't trust the score alone. It's a tool, not an oracle. Use it as a to-do list, then confirm the important items by hand.
Skip the llms.txt advice by default. The tool can generate an llms.txt file. Victorious says skip llms.txt by default and points to Google's John Mueller comparing it to the old keywords meta tag (31:12-32:44, Oct 1, 2026). The tool and Victorious disagree.
Cross-check the bot access items. Our bot access check covers robots.txt, your CDN and your server logs. Run it alongside the tool.
Step 7: Know what it costs
The main tool: free. No key needed for the audit.
geo citations: needs your own Perplexity or OpenAI key, billed by those companies by usage.
GeoReady: a hosted service from about $19 a month. Optional. You don't need it to follow this post.
Heads-up
This is a score from a tool, not a ranking promise.
The other two GitHub tools mentioned here (geo-seo-claude and Agentic-SEO-Skill) are also MIT-licensed. They're built for use with AI coding assistants like Claude Code, which makes them a different job.
Do this today
Check the licence, last commit and install method of any GitHub tool before you run it.
Make a virtual environment and run pip install geo-optimizer-skill.
Run geo --help, then geo --lang en schema --file page.html --analyze on one saved page.
Run geo --lang en audit --url https://yoursite.com on your own site and write down the top 3 fixes.
Related reading
Sources
Don't worry if this seems like it's a pain in the ass for someone who doesn't build websites. That's because it is. The good news: just click the link below, pull the trigger, and we'll take care of the rest.
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